TRUTH OPIOIDS


After years of successfully fighting big tobacco, we helped Truth expand their mission
and take on a new enemy: prescription opioids. With over 200,000 dead and counting,
America needed a dose of reality. so we gave it to them with a live detox experience that 
showed the world the horrors of opioid addiction and withdrawal. This is Rebekkah’s story.
But she’s just one.

Agency: 72andsunny  |  Production: Missing Pieces  |  Director: Tucker Walsh
Creative Directors: Garrett Jones & Nate Virgil  |  Creatives: Chase Hilton & Garrett Combes







We also created a long form video telling more of Rebekkah’s story.








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