After years of successfully fighting big tobacco, we helped Truth expand their mission
and take on a new enemy: prescription opioids. With over 200,000 dead and counting,
America needed a dose of reality. so we gave it to them with a live detox experience that
showed the world the horrors of opioid addiction and withdrawal. This is Rebekkah’s story.
But she’s just one.
Agency: 72andsunny | Production: Missing Pieces | Director: Tucker Walsh
Creative Directors: Garrett Jones & Nate Virgil | Creatives: Chase Hilton & Garrett Combes
We also created a long form video telling more of Rebekkah’s story.
HP FIND RALPH