HP FIND RALPH


As an extension of HP’S national TV spot “Lost Iguana,” we created a social campaign called “Find Ralph,” a digital lizard-hunt told from little Ralph’s point of view. we posted iguana selfies, AKA “Ralphies,” taken all over the U.S., and asked fans to guess his location for a chance at free HP products. The campaign was so successful, HP pushed it out globally, taking Ralph all over the world... before finally bringing him safely home.

Agency: 180LA  |  Creative Directors: Zac Ryder & Adam Groves 
Creatives: Chase Hilton & Garrett Combes






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