We were tasked to help Dropbox launch their new brand identity and mission, and reposition them as more than just a file sharing tool, but a place to collaborate, co-create, and refuel the world’s creative fire. enlisting the help of influential creators, makers, and innovators from all over the world, we launched a global campaign that asked “what is creative energy?” and captured that unmistakable feeling on flow.
Agency: 72andsunny | Production: 1st Ave Machine | Director: Morgan Harary & Nico Casavecchia
Creative Director: Peter Albores | Creatives: Chase Hilton & Garrett Combes
HP FIND RALPH