With the help of 3D artist Shane Griffin, we created launch artwork for the 30th edition ASICS Gels. Inspired by 80’s retro-future imagery, we created still and animated assets that highlighted the technology and timeless cool of ASICS Gel, from the inside out. The final “30 Years of Future” still and GIFs were featured on the ASICS website and social pages.
Agency: 180LA | 3D Artist: Shane Griffin | Creative Directors: David Cuccinello & David Povill | Creatives: Chase Hilton & Garrett Combes
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